{"id":70,"date":"2022-04-15T09:19:24","date_gmt":"2022-04-15T09:19:24","guid":{"rendered":"https:\/\/peterdecuypere.com\/?post_type=product&#038;p=70"},"modified":"2026-07-01T06:47:18","modified_gmt":"2026-07-01T06:47:18","slug":"act-human","status":"publish","type":"product","link":"https:\/\/peterdecuypere.com\/en\/product\/act-human\/","title":{"rendered":"Act Human (Only in Dutch)"},"content":{"rendered":"<p><strong>MET BIJDRAGE VAN PETER DECUYPERE<\/strong><\/p>\n<p><strong>\u2018Marketing is de kunst van het manipuleren van de zwakheden van de mens.\u2019<\/strong><\/p>\n<p>Dat is het beeld dat marketeers achtervolgt. Het tekent ons werk, onze identiteit, en onze intentie om zin te geven.<\/p>\n<p>Willen we onze echte rol opnemen in deze onzekere, complexe tijden? Dan moeten we met dat stereotype komaf maken. Het is tijd om te doen wat we het beste kunnen: onszelf heruitvinden. Bye bye marketeer, hello Human Activator.<\/p>\n<p>Human Activators vertrekken vanuit de diepere menselijke drijfveren en benaderen merken als mensen. Digitalisering en nieuwe businessmodellen vormen daarbij geen doel op zich maar worden ingezet als krachtige instrumenten om langdurige relaties te bouwen.<\/p>\n<p>Ruim vijfentwintig ervaren bestuurders, ondernemers, researchers, communicatie-, data- en digitale experten en marketeers die het Act Human-denkkader onderschrijven, werkten mee aan dit boek. Samen met de drie hoofdauteurs tonen ze aan welke errors de marketing van vandaag teisteren, hoe de marketing van morgen een collectieve opdracht is, en waarom de chaos omarmen de toekomst van de Human Activator veiligstelt.<\/p>\n<p><strong><em>Marketing gaat over het activeren van menselijke relaties.<br \/>\nDat is wat de marketeer zou moeten doen.<br \/>\nDit is wat de Human Activator doet.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>(Only in Dutch) WAAROM SUCCESVOLLE ORGANISATIES INVESTEREN IN LANGDURIGE RELATIES<\/p>","protected":false},"featured_media":71,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[24],"product_tag":[],"class_list":["post-70","product","type-product","status-publish","has-post-thumbnail","product_cat-must-read","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Act Human - PeterDecuypere<\/title>\n<meta name=\"description\" content=\"Lees het boek Act Human met bijdrage van Peter Decuypere. 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