{"id":225,"date":"2022-04-27T10:00:20","date_gmt":"2022-04-27T10:00:20","guid":{"rendered":"https:\/\/peterdecuypere.com\/?page_id=225"},"modified":"2026-10-14T07:14:53","modified_gmt":"2026-10-14T07:14:53","slug":"keynotes","status":"publish","type":"page","link":"https:\/\/peterdecuypere.com\/en\/keynotes\/","title":{"rendered":"Keynotes"},"content":{"rendered":"
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Keynote speaker & WORKSHOP MASTER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peter on stage is an experience in itself! Passionate, interactive and at times fairly hilarious.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Inspiring keynote speEches & WORKSHOPS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As a marketing expert and master in philosophy, Peter knows better than anyone to turn obvious marketing and event thinking on its head. During his workshops and keynotes, he takes his audience by surprise and, very importantly, he provides them with directly applicable insights and corresponding methods, useful for event and other marketers. And all in an inspiring way.   . <\/span><\/p>\n

Keynote speeches and, of course, workshops can also be adapted to an event, to a specific audience, or to a specific target group. Send Peter an email and we will definitely work something out!  peter@peterdecuypere.com<\/a><\/p>

Cover foto: Unizo TOPSEMINAR, picture by \u2018Bloempotproductions\u2019 <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\n Success in 7 failures (Keynote)\n \n <\/h3>\n
\n New keynote tied to Peter's latest book (May 2023, now in its second print). <\/div>\n <\/div>\n\n
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\n\n EVENTS ARE MORE SUSTAINABLE THAN YOU THINK! (new workshop and keynote)\n \n <\/h3>\n
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\n\n Holy trinity events (Keynote or workshop)\n \n <\/h3>\n
\n The classic among Peter's keynotes. Also available as a workshop. <\/div>\n <\/div>\n\n
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\n\n Holy trinity Branding for Marketeers (keynote)\n \n <\/h3>\n <\/div>\n\n
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\n\n Tailor-made workshops from 1 hour to 21 hours\n \n <\/h3>\n <\/div>\n\n
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EVENTS ARE MORE SUSTAINABLE THAN YOU THINK!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for Event Managers, Sustainability Managers and Communication Managers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Both the workshop and the keynote offer a fresh angle on sustainability. Look at it through the lens of the UN's Sustainable Development Goals (SDGs) and most events turn out to be far more sustainable than they realise! \u200b<\/strong> <\/p>

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HOW TO CREATE YOUR OWN SUSTAINABILITY PLAN\/REPORT?<\/span><\/strong><\/p>

Sustainability at events is becoming increasingly important and sustainability plans and reports are becoming <\/span>increasingly in demand<\/b>\u00a0and <\/span>expected<\/b> by both visitors <\/span>(B2C) <\/b>of events as by customers <\/span>(B2B). <\/b>Of<\/span>course, sustainability is also high on the agenda in tenders and execution of contracts linked to den government<\/b>.<\/span>\u00a0<\/b><\/p>

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HOW DO WE TACKLE IT IN THE WORKSHOP?<\/strong><\/p>

Using <\/span>many inspiring examples<\/strong>, incorporated in a handy <\/span>online tool<\/b>, you will intuitively work out Sustainable Event Actions (SEAs) for your own event.<\/span><\/p>

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WHAT IS THE USEFUL OUTCOME OF THIS WORKSHOP?<\/strong><\/p>

At the end of the workshop, you will have laid the foundations for<\/span> eparing your own sustainability plan\/report<\/strong> for your event.<\/span><\/p>

Conveniently, the self-developed SEAs are also immediately linked <\/span>to the SDGs<\/strong>\u00a0 (Sustainable Development Goals) and to <\/span>ESG impact areas<\/strong> (Environmental, Social, Governance) so that they can be further used in a European CSRD reporting.<\/span><\/p>

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COURSE OF THE WORKSHOP<\/b><\/p>

Deze workshop verloopt ideaal over 1<\/b> one full day<\/strong>This workshop ideally runs over one full day, split into two sessions of about 2.5 hours each. The morning covers the framework and the inspiring examples; in the afternoon, participants get hands-on with the online tool. A half-day version is also possible \u2014 in that case the focus is mainly on inspiring cases.<\/p>

IN A NUTSHELL...<\/b><\/span><\/p>

Through this workshop, and its<\/span> unique approach from recognisable, real-world examples<\/b><\/span>, you will not only view sustainability in a very different and broader way, but will also, as a practical and above all useful outcome, <\/span>\u00a0be able to create your own sustainability plan\/report. <\/strong>Along the way, you'll discover that many events are far more sustainable than they realise.<\/p>

AND FINALLY, A WORD ABOUT THE KEYNOTE<\/b><\/span><\/p>

Peter also has a keynote on sustainability at events <\/strong>In doing so, he gives you a surprising perspective on sustainability that goes far beyond the E of Environment. In this keynote, Peter goes over the 17 SDGs (Sustainable Development Goals)<\/strong> and uses many inspiring examples to help you make your own event<\/strong> a lot more sustainable. No greenwashing, but a realistic and pragmatic view on sustainability! In short: this keynote is highly recommended and will get you out of the sustainability jungle.<\/p>

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Holy Trinity Events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for Event Managers and Event Marketers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This keynote and also workshop, now classics, are built around Peter's book 'Holy Trinity Events'. You will learn synthetically during the workshop what makes events truly successful and valuable. It is about much more than putting just more gods on stage (GOD- experiences), and thus creating ME-xperiences and WE-xperiences.<\/p>

Peter demonstrates this in an inspiring story that passes by Daft Punk, Formula 1, Burning Man, Tomorrowland and goes a lot further into the gaming world of League of Legends.<\/p>

Peter brings in the keynote, and also throughout the workshop, a story that can be inspiring not only for event marketers, but for all marketers.<\/p>

He constantly gives inspiring examples that you will immediately be able to apply to your own events, big or small.<\/p>

The keynote guarantees immediately usable results and runs as a full-day format \u2014 explanations in the morning, then hands-on work in the afternoon using a Holy Trinity Events Template.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Success in 7 failures<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for Managers, Marketers & Positive Thinkers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This riveting story of success and failure and success and failure and success and failure and success again belongs to the book Success in 7 failures\u00a0<\/b><\/em>published in april 2023.\u00a0<\/p>

Drawing on his own successes and failures, Peter reveals \u2014 in an entertaining way \u2014 what the real foundations of success are. He covers, among other things, the idea of a \"council of selves\", the myth of the balanced life, and how to choose the right business partners. And a conversation between Daft Punk and Socrates teaches us everything about the power of meta-thinking. raad van mezelven<\/em> en over de mythe van het gebalanceerde leven<\/em>\u00a0en over het kiezen van de juiste businesspartners. <\/em>En een conversatie tussen Daft Punk en Socrates leert ons dan weer alles over de kracht van metadenken.\u00a0<\/em><\/p>

He closes his keynote with simple take-aways that can sometimes be genuinely useful in everyday life too!\u00a0<\/p>

Peter tailors his keynote, so he tells a different story for managers, marketers, young entrepreneurs, or a mixed audience. That's easy to do because he always starts from different successes, failures, and cases.\u00a0<\/p>

Entertaining and delivered with plenty of self-deprecating humour.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\tSPECIAL DEAL!\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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New keynote! Is your conference a Holy Trinity Event?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for Congress Organisers and Event Managers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peter comes to your event and analyses your conference\/event from the\u00a0\u00a0\u2018Holy Trinity Events\u2019\u00a0<\/a>perspective. He takes pictures on the spot and immediately integrates these in his keynote speech.<\/p>

This is the ideal closing keynote speech for your conference, as Peter summarizes your own event in a very inspiring and original manner!<\/p>

In short: this keynote practices what Peter preaches! It turns your event into a Holy Trinity Event.<\/p>

Ever seen an audience doing a #Guccigang mass karaoke at the end of a keynote? This could just happen at your event\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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holy Trinity Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for marketers <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Peter Decuypere opens up his 'Holy Trinity Events story to marketing in general, showing in a surprisingly simple way how we can make a product or service, and even personal relationships, more valuable. In doing so, he moves smoothly from a visit to the Albert Heijn supermarket to Daft Punk and Burning Man.<\/p>

He talks about ME-xperiences becoming WE-xperiences and customer expressions replacing customer experiences. And he talks about radical content and immediacy as criteria for building marketing value.<\/p>

Holy Trinity Branding is about valuable ME-xperiences and WE-xperiences and about adding customer expression to the customer experiences. Peter talks about radical content and immediacy as criteria for building marketing value.<\/p>

Interesting for marketeers, especially if you want to know how to get the most out of your sponsor- and partnership deals with events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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we love events<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interesting for Event Marketers and Event Managers<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Keynote speech built around the first book \u2018We love Events\u2019.<\/p>

Peter shows how he took his own festival I love Techno from a small venue to a a mega event with 35,000 people.<\/p>

His keynote speech is built up around 3 stages of event marketing: (1) creating value (concept) (2) connecting from within the heart (strategy) and (3) bringing all that value to the potential visitors (event marketing).<\/p>

For event marketers and event managers.<\/p>

As founding father of I love Techno and Fuse club, Peter brings a personal story of success and sometimes failure.<\/p>

Suddenly, strategy and concept seem to be very simple stages within event management.<\/p>

We love Events comes as a keynote speech and We love Events training sessions.<\/p>

Brought to you with humour and with footage he has collected himself over the years!<\/p>

Still, why the two hearts?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Workshops ranging from 1 hour to 21 hours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A sustainability workshop that allows you to create your own sustainability report or plan. Or a Holy Trinity Workshop that helps you improve experiences at an event? Let us know and we'll work something out.<\/p>

The 1-day Holy Trinity Workshop is especially popular! In the morning there is a crash course in Holy Trinity Thinking, and in the afternoon you can work on your own event to improve the experiences!<\/p>

Peter is a lecturer at several university colleges as well as a visiting professor at other universities.<\/p>

From a 1 hour session to a full course of 21 hours, anything is possible. The ideal maximum participants is 40. More is possible, but you have to let us know in advance because the workshops need to be adapted to larger audiences.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Still not convinced? Check these videos!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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